People don’t buy what you do, they buy why you do it

Simon video image_2
In this important video, Simon Sinek points to how inspired organizations do the complete opposite of others. They start with the “Why”. They start with a purpose, a cause, and a belief . This belief is the true center of successful innovators and they build their organizations around it including how they talk about themselves and who they hire. People buy what you believe and what you do simply proves it. At Master PT we believe in continuously improving the customer’s experience and we passionately align our people and made in America manufacturing around that belief. We find this video inspiring and hope you do too.

The full version of the talk is well worth the watch, but there is a short version if you really are in a time-crunch.